[Kingkey Banner] Kingkey Banner Affirmed by Mall China and Shenzhen Retail Business Association

2021/09/15

The "Mall China Golden Mall 2021 Professional Competitiveness List" was released at Shanghai Marriott Hotel Parkview on the evening of September 14. With its professional influence and excellent market reputation in the commercial industry, Kingkey Banner is ranked in the List of Excellent Commercial Management 2021.

Hosted by the China Shopping Center Development Association of Mall China and the Council of Asian Shopping Center Conference ("CASC"), the 19th Annual Conference of Mall China International Forum & CASC Expo 2021 with a theme of "Sustainable development of product competitive advantage, operational capabilities and capitalization" took place in Shanghai from September 13 to 15. Four representatives of Kingkey Banner were invited to attend the event, where they gathered with more than 800 industry elites and representatives from across the country to discuss new operational standards for commercial real estate, new professional improvement directions of shopping centers, and innovation in commercial space operation and consumption scenes.

The "Mall China Golden Mall Professional Competitiveness List" was released at the event, which has been selected for 15 consecutive years since 2006. The said list is widely recognized by the industry as it is selected based on the principle of impartiality, openness, fairness, and public benefit and has become an important basis for institutions to assess the market performance and development capacity of enterprises. Kingkey Banner's ranking in the "List of Excellent Commercial Management 2021" indicates that the company is leading in the industry and has reached excellence in terms of expertise and performance.

Kingkey Banner Ranked in the List of Excellent Commercial Management 2021

Since its involvement in commerce, Kingkey Banner has been adhering to the concept of "Responsibility as Foundation and Innovation as Soul" in the fierce market competition, where it is dedicated to the projects, applies a multilayered approach to business and a digital management system, creates a high-standard business environment, focuses on IP scene experience, innovates fashion and art output from multiple dimensions, and leads the regional commercial development through comprehensive, systematic, professional and differentiated operation and management.

In 2021, Kingkey Banner enhances its commercial attractiveness and competitiveness by bringing in a group of first stores of characteristic brands, such as the first store of Zhoushixiong Chongqing Hot Pot in South China, the first shopping-center store of Cong Chongqing Hot-pot Factory in China, the first store of Fine Rao in Shenzhen, the only store of Hollister in Shenzhen, and the store of lululemon. Kingkey Banner invigorates the development of urban commerce through its understanding of the characteristics of the market and consumers and continued upgrading of cooperation with brands.

Kingkey Banner Wins the 2020-2021 Industry Development Support - Contribution Award

Kingkey Banner has made outstanding contributions in terms of Shenzhen's urban construction, social responsibility, industry innovation, etc. as an enterprise rooted and growing in Shenzhen and has gradually become a mainstay in its area to drive the overall industry development in Shenzhen. At the recently concluded 2021 General Meeting of Shenzhen Retail Business Association and Shenzhen Franchise Association, Kingkey Banner won the 2020-2021 Industry Development Support - Contribution Award.

Kingkey Banner's ranking in the list of Mall China and winning of the award of Shenzhen Retail Business Association reflect not only the recognition of its business strength but also the high affirmation of its comprehensive strength by the industry. In the future, Kingkey Banner will continue to launch immersive experience activities, focus on the interaction between space, community, shopping, and consumers, dig and bring in hot brands under the new consumption trend, deepen member management service, focus on quality management to create benefits, furnish consumers and brand merchants with a more diverse and integrated experience, lead the commercial industry to develop through more refined professional operation, and forge ahead to become a benchmarking enterprise in commercial real estate services. (Article by Huang Yaqing, Brand Marketing Center)